How KumoKodo Studio built Phab Phit a high-converting marketing site for its 2026 comeback — an athletic brand experience that books coaching clients and sells four monthly plans, all on a static-first Next.js stack with real payments and contact plumbing and zero database to maintain.
Phab Phit is a women's fitness and nutrition coaching brand: personal training, custom meal plans, glow-up packages, and online coaching. After an intentional break, it needed a relaunch presence that earned trust instantly and turned visitors into booked clients and paying subscribers.
The #PhabPhitComeback
Lean by design
Design, build, content, and the integration plumbing — shipped as one production-ready site, tuned to convert from the first visit.
A bold, athletic redesign carrying the new "Transform. Fuel. Glow." identity — a choreographed hero, brand story, and About page telling Phelicia Gomez’s journey in her own words. Built mobile-first with motion that respects reduced-motion preferences.
A services page presenting the four coaching lines and four monthly plans, priced from an accessible $49 entry point up to $199 VIP — with the $99 Lifestyle package positioned as the default "Most popular" choice for all-in results.
Five at-home workouts, each with a printable PDF generated at build time — the top-of-funnel hook that earns an email and organic search traffic before anyone is asked to buy.
A working inquiry form wired to email delivery and Stripe Checkout for the four monthly plans — PCI-safe, hosted-checkout subscriptions with no card data ever touching the site.
The whole site is static-first with two stateless server routes — the right architecture for a solo coach who needs it to just work between training sessions.
Next.js App Router with React Server Components rendered at build/request time. There’s no data layer — every page reads typed compile-time constants from a single source of truth, so the whole site stays fast and cheap to host.
Only two dynamic surfaces exist, both stateless. The contact form POSTs to a Resend send (with a logging fallback so dev never breaks); plan CTAs POST to a Stripe Checkout Session and redirect to Stripe-hosted pages.
Auto-generated sitemap and robots, an Open Graph image, and rich JSON-LD — Organization, HealthAndBeautyBusiness, WebSite, per-Service, local service-area, and Offer pricing — so the site is legible to search engines and local results.
No client login, booking system, in-app program delivery, or database. Plan fulfillment after checkout is coach-driven — the right call for a solo coach relaunching, and an easy surface to grow into later.
A single-author site with infrequent edits doesn’t need CMS infrastructure. All copy, services, packages, and workouts live as typed constants in src/lib/site.ts — fast, versioned, and free to host.
Nothing is persisted server-side. Inquiries go to email, payments go to Stripe. That removes an entire category of cost, maintenance, and security surface for a solo-coach brand.
The fastest path to PCI-safe subscriptions with zero card handling — no bespoke payment form to secure, no compliance burden carried by the client.
Keeps local dev working with no API key and avoids a hard failure if the key is ever missing in production — the form degrades to logging instead of throwing.
Take a look at the live site — or tell us about a brand of your own that needs to launch and convert.